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Apple Triggers 'Religious' Reaction in Fans' Brains
The Book of Jobs
Apple Triggers 'Religious' Reaction in Fans' Brains
According to new research, the Apple brand triggers a reaction in its fans' brains that's not unlike that of the religious. MRIs on Apple fanatics show that viewing images of the company's gadgets light up the same parts of the brain as images of a deity do for religious people.
5/20/11 6:44pm ET - CNN
 
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