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Study: Art Gives as Much Pleasure as Love
Your brain on art
Study: Art Gives as Much Pleasure as Love
A new study conducted by the department of neuroaesthetics at University College London has found that viewing a beautiful work of art can increase the blood flow to the pleasure center of the brain by up to 10%, which is equivalent to the effect of looking at someone you love.
5/9/11 11:13am ET - The Telegraph
 
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